I haven't joined the world of Instagram personally yet but I know that more and more firms are there, and as a fast growing channel, it has the potential to reach decision makers in a different way. This piece talks about who is using it well for B2B, and King & Wood Mallesons have been highlighted elsewhere as a good example of a law firm who've joined the fray.
So is it all about portraying your firm's culture to build on recruitment comms, or more about engaging with clients and showing them what your people get up to? I'm not sure what's best yet, but I'm certainly going to be taking a keen interest from now on.
With over 100 million users, Instagram has quickly become one of the most popular social media platforms in the world. But the reality is, that when it comes to social media and B2B—many businesses struggle with how to position themselves. This is especially true when it comes to visual content. Accounting, tech support, legal work—these service types of industries don't always scream fun. But when you start to look at your business as a group of unique people, with individual stories, and your brand as a message rather than a product—you'll begin to see just how visual your company truly can be. If you remain skeptical about the viability of B2B in the Instagram space, or you just want some B2B inspiration—do yourself a favor and check out some examples of B2B companies that are slaying it on Instagram.