It may come as no surprise that retailers consider social media extremely important for future growth. Although some have been slower to see the benefits, many professional services firms are also now taking advantage of Social Selling to engage with their clients and reach new audiences. If ‘every customer’ of retailers has an interest in social media, the picture is likely to be the same for professional services providers.
“Every customer we engage with has an interest in social media,” says EJ Jackson, SVP & GM of SAP Anywhere. “The number using social media will grow exponentially as social selling becomes a critical business opportunity for retailers.”