Most of us take part in social selling even if we don't realise it - whether it's talking to a friend about a product you've tried or sharing comments online. But here's a very simple reason why people in professional services should be looking to LinkedIn to help them with social business development. The part I liked was about being more useful to the people we're contacting... that's got to make it worth a look.
With LinkedIn, you can almost always learn enough about someone to make your call, or sales pitch (if you're further into the process), more relevant and useful to them. And it’s not simply a case of digital stalking. Personally, I’m always open with the people I call about having looked at their LinkedIn profiles. I find it helps break the ice. Plus it shows I’ve gone to more trouble than 90% of the other salespeople who call them every day.